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What is the criteria to be approved for fashion week press accreditation?

fashion week press accreditation

Our goal is to make fashion week press accreditation a seamless process, to make it easier for journalists to access information about our events and our company by offering accreditation. Accreditation is awarded exclusively for the purposes of journalistic reporting.

The following persons are entitled to fashion week press accreditation:

Persons from the United States or abroad who can provide the following proof of journalistic (including photojournalistic) employment (related to the topic of the fashion week in question):

  1. By presenting by-line articles published no earlier than six months before the time of the event
  2. By presenting a legal notice in which they are named as editors, permanent editorial staff or authors, and which is no older than three months at the time of the event
  3. By presenting a written commission from a complete editorial office, in the original, relating to the current exhibition
  4. By means of a weblink to an online publication that is well established in the industry community in question and that can prove an adequate reach. In these cases, advance accreditation is necessary due to the extra verification effort. Online media of this type must have been in existence for at least three months, must produce regular entries and the most recent article relating to the topic of the exhibition must be no older than three months. (In individual cases, separate, more detailed accreditation rules may be specified for bloggers, with a separate status for bloggers.)
  5. By presenting a document no older than six months stating that they work for a school magazine, or by presenting a valid ID from a youth press organisation, or by presenting written confirmation from a school stating that they work for the school magazine in an editorial capacity
  6. Holders of a valid press card from a United States or foreign journalists’ association

We point out that presenting a press card is generally not, in itself, sufficient grounds for accreditation. The exhibition organiser reserves the right to request further proof of journalistic employment as specified in items a to e.

Credentials should be presented in English. The organizer reserves the right in individual cases to also demand presentation of a valid photo ID. There is no automatic right to accreditation. If necessary, the organizer shall exercise its domiciliary rights.

The following groups of persons shall not be accredited:

  • Persons without journalistic credentials, such as account managers, sales managers, advertising managers or webmasters, PR consultants and private companions
  • Persons who present a written commission from a freelance journalist
  • Persons who are exclusively active in social networks in a private capacity

Individuals or organizations with article or publication opportunities are reserved for first approvals.

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